For some time now, I’ve been recommending the use of video in social media posts as many social media platforms seem to favour video over other types of media. At my workshops I also advise that as marketers, we must consider that the majority of people using social media platforms will do so on their … Continue reading What is IGTV? Instagram’s new app is here
As our focus within the news industry shifts from paper to digital, social media has become one of our most valuable tools. Many people now rely on sites like Facebook and Twitter to share immediate happenings, and it has also become the place where people expect to see the latest news from their area. Being … Continue reading Using Social Media in the News Industry
Cycling evergreen content can soon get your Twitter account disabled. Twitter have recently released information on an update to the platform which will mean the end of scheduling recycled Tweets. Twitter’s latest update means that if you’re using tools such as RecurPost, Edgar, Hootsuite, Buffer, SmarterQueue, or even if you have your own content calendar … Continue reading Twitter: Cycling evergreen content no longer allowed
An announcement was made yesterday by Facebook (who own Instagram) saying that they now allow businesses to schedule posts to Instagram. This feature has not been available until now. Us business owners could prep an Instagram post and schedule a reminder to post it to Instagram, and an app on our phones would send a … Continue reading Businesses can now schedule posts to Instagram
If you manage social media accounts for a business, then you’ll know how much time and energy it takes to not only keep an account active and generate engagement, but to interact with that engagement too. It can be hard to disconnect when notifications ping through on your phone at all times of the day, … Continue reading Taking a holiday when you manage social media
Since its launch in August 2016, Instagram Stories has allowed an Instagram user to create a ‘story’ of images and videos. These appear above a user’s Instagram feed and are available to view for 24 hours only… after that, they disappear. Instagram users can draw on the photos and videos, add text and filters, record a … Continue reading Ideas for more creative Instagram Stories
By using Twitter's in built search bar in a particular way, you can search for Tweets by location, and even Tweets within a radius of a particular point that mention a specific word or phrase. While this can prove to be interesting in itself, you can use this type of search to take part in … Continue reading Searching Tweets By Location
Don’t slip up! Each and every one of us is fallible. Mistakes happen. Have you ever tripped on the pavement in public? Or sent an email to the wrong person? Embarrassing, isn’t it? Luckily, for the most part, the mistakes we make are in private - like when I topped up a cup of tea … Continue reading Mistakes to Avoid When Scheduling Automated Social Media Posts