Having a blue tick on your Twitter account suggests that in some way what you have to say is important and for years, some Twitter users have complained, whined and begged for the social media platform to verify their accounts.
The social media platform has 320 million monthly users; 187,000 of those are currently verified. Until now, verified accounts, that show an account is official and belongs to an individual, have only been handed out to celebrities, sportsmen, journalists, politicians, and those the company deems worthy of having their identity confirmed. The accounts are shown by a white tick on a blue background.
Twitter is now giving everyone the chance to receive the highly sought after tick. By completing a form, Twitter users (the number of which has stayed stagnant in recent months) can have their account assessed for verification.
Why does this matter to a small business?
This is a big deal for local, small businesses who use the site because up until now the verification badge has been reserved for those considered to be “official”. So, the account for a small business that wouldn’t necessarily be deemed eligible to receive verification from Twitter would look just like any other.
Why has Twitter decided to do this?
Twitter’s Tina Bhatnagar said: “Our goal with this update is to help more people find great, high-quality accounts to follow, and for creators and influencers – no matter where they are in the world – to easily connect with a broader audience,”.
So, how do I go about getting a blue tick?
An online form is going to be made available to every user on the site. Not every application will be successful, though. A blog post from Twitter says accounts of “public interest” are likely to be approved. This is an effort to make those using the site engage with and follow more accounts. Your account will have to meet certain criteria, including providing a verified phone number, email address and website, a fully completed bio, a profile photo and a header photo, and a birthday. Tweets will also need to be made public.
That’s not all though, as the social media platform is also asking people to explain why the account should be verified – they say that a business should say what its “mission” is.
Our top tip: a business account trying to be verified should be linked to an email address associated with the company.