Remember a couple of months ago when Instagram announced it was switching to a Facebook-style algorithm timeline? And then panic struck:
Well, at the time, Instagram users were reassured (by Instagram themselves) that nothing was changing just yet:
Notice the line ‘We promise to let you know when changes roll out broadly’? Well… Instagram have put a post on their blog announcing that these changes have now taken place! They say that the algorithm timeline is now being rolled out to all users, and that the data from those who’ve had the algorithm has been largely positive thus far.
“On average, people miss 70% of their feeds. It’s become harder to keep up with all the photos and videos people share as Instagram has grown. Over the past few months, we brought this new way of ordering posts to a portion of the community, and we found that people are liking photos more, commenting more and generally engaging with the community in a more active way.”
Instagram says the algorithm will be rolling out to all users over the next month, so if you’re not seeing it yet, you will soon.
How will you know if you already have it?
“If posts in your feed are not arranged chronologically, then you have the new feed experience.”
Instagram’s business users’ concerns earlier this year may well be justified – after all, if brands are not posting content that users engage with, their posts could be buried further down in users’ feeds as of now.
That change could also be favourable to Instagram’s advertising efforts, of course.
However, earlier this week, Instagram announced it will be rolling out new tools for businesses that will help them address that problem. With a new in-app analytics system called “Insights,” businesses can better understand the demographics of their audience, including where they are, when they tend to engage, what posts perform well, and more. If the business sees one post is doing well, they can transform it into an Instagram ad with just a few taps in the app, too.
These new tools are arriving in the “coming months” for businesses in the U.S., Australia and New Zealand, and will reach the rest of the world by the end of the year.