A Guest Blog Post from Sommer at Sidekick Digital First impressions matter, which is why landing pages can be the death of your campaign if executed poorly. Potential conversion opportunities are frequently missed because of badly designed landing pages or unconvincing copy deterring users. The benefits are huge when you perfect your landing page design … Continue reading A Comprehensive Guide to a Successful Landing Page
Surprise! 🎉 If you've taken a look at Instagram over the past couple of days you might have seen the new Instagram feature. A post shared by Instagram read: "Starting today, you can share up to 10 photos and videos in one post on Instagram. With this update, you no longer have to choose the single … Continue reading New Instagram Feature
Christmas comes but once a year - we should think about social media content now November's here! Each year, as the Christmas season approaches, marketing campaigns seem to be EVERYWHERE with all businesses trying to cash in on the Christmas spending frenzy. So how do you create a social media campaign that competes? We've taken … Continue reading Social Media Campaign Ideas for Christmas
Not engaging on social media isn’t an option for a company: You must go where your customers are. And billions and billions of people are on social media. But the size of your social media audience isn’t an indicator of success...
Good news, Tweeters... Twitter is officially letting you say more when you post a photo, GIF, or video! The 140-character limit for tweets now only includes text - that's letters, numbers, symbols or spaces.
You may have noticed a new addition to Instagram today... Instagram Stories. The new feature is already causing controversy due to its striking similarities to another social media platform — Snapchat. But the real question is, what does this mean for your business?
To really make the most out of your social media presence, ensure you are strategic with your calls to action. Here's our top 5 tips for getting social media calls to action right, and some examples of exactly how it’s been done successfully.
Have you ever searched for that emoji that just doesn't exist? Well, you'll be pleased to learn that emoji company Unicode are releasing nearly 75 new emojis this month. Emojis are fast becoming a regular way for businesses and social media managers to engage with their consumers. For businesses like Domino's Pizza - whose social … Continue reading How new emojis could improve social media marketing
Most marketers get social media wrong. Especially those that have been around the block a few times and know a thing or two about marketing. But why?
You want your social media posts to get attention, but how do you go about it? There's no magic formula. But, LAMB Social Media Management have put together this handy little 'Who, What, Where, When, Why and How' guide to help.