For some time now, I’ve been recommending the use of video in social media posts as many social media platforms seem to favour video over other types of media. At my workshops I also advise that as marketers, we must consider that the majority of people using social media platforms will do so on their … Continue reading What is IGTV? Instagram’s new app is here
If you manage social media accounts for a business, then you’ll know how much time and energy it takes to not only keep an account active and generate engagement, but to interact with that engagement too. It can be hard to disconnect when notifications ping through on your phone at all times of the day, … Continue reading Taking a holiday when you manage social media
By using Twitter's in built search bar in a particular way, you can search for Tweets by location, and even Tweets within a radius of a particular point that mention a specific word or phrase. While this can prove to be interesting in itself, you can use this type of search to take part in … Continue reading Searching Tweets By Location
How many apps have you allowed access to your Facebook, Twitter and Instagram accounts? The answer is probably more than you think. Do your posts to Facebook appear as a 'fb.me' link on Twitter? It's annoying, right? And not only for you, but your followers too. A number of business owners that I've visited over the past … Continue reading How do you unlink social media accounts?
A Guest Blog Post from Sommer at Sidekick Digital First impressions matter, which is why landing pages can be the death of your campaign if executed poorly. Potential conversion opportunities are frequently missed because of badly designed landing pages or unconvincing copy deterring users. The benefits are huge when you perfect your landing page design … Continue reading A Comprehensive Guide to a Successful Landing Page
Surprise! 🎉 If you've taken a look at Instagram over the past couple of days you might have seen the new Instagram feature. A post shared by Instagram read: "Starting today, you can share up to 10 photos and videos in one post on Instagram. With this update, you no longer have to choose the single … Continue reading New Instagram Feature
Have you ever used Bitly in order to measure the number of clicks a link receives? If so, you're likely to have seen 'Dark Traffic' as one of your referrers. 'Dark Traffic' refers to clicks on that link from emails, mobile apps (such as your email app or WhatsApp), text messages, or when the link is … Continue reading Dark Social – What is it and how does it affect you?
Social media has changed how businesses approach marketing, and 2016 has seen huge shifts in the world of social media. Facebook has introduced Live video, Instagram has launched Stories, Vine is no more… and as a business owner, you have to stay on top of these changes in order for your message to be heard. … Continue reading Social Media in 2017
So, Instagram Stories has been around for a few months now and I think it's safe to say it's here to stay. Having had the opportunity to play with Instagram Stories myself, and to watch what others do with it, here's a few ideas of how to effectively use Instagram Stories for your business. What is … Continue reading 5 Ways To Use Instagram Stories For Your Business
Christmas comes but once a year - we should think about social media content now November's here! Each year, as the Christmas season approaches, marketing campaigns seem to be EVERYWHERE with all businesses trying to cash in on the Christmas spending frenzy. So how do you create a social media campaign that competes? We've taken … Continue reading Social Media Campaign Ideas for Christmas