How many apps have you allowed access to your Facebook, Twitter and Instagram accounts? The answer is probably more than you think. Do your posts to Facebook appear as a ‘fb.me’ link on Twitter? It’s annoying, right? And not only for you, but your followers too. A number of business owners that I’ve visited over the past month have had this problem, so here’s how to solve it.
Why should I unlink social media accounts?
Well, if you’re using social media to market your business, your first priority should be your audience. NOT what’s easiest for you. Take a moment to think about it. If, like my dear ol’ Dad, you only use Twitter and you come across a post that looks like this, what would entice you to click the link to see what it’s all about, be redirected to Facebook and probably prompted to sign in or sign up to Facebook too?
Not much! When there’s a crafted post specifically for Twitter with an image or a video, within the same feed, my Dad will definitely find that more interesting than a link to Facebook. And so will your audience. They will simply scroll on, ignoring links like this. It looks sloppy too – think about it from a customer’s point of view: if your business takes the shortcut of having your Facebook posts show up on Twitter, what are the chances you actually log into Twitter to reply to a Tweet? Formatting on Facebook and Twitter are entirely different. Twitter allows a mere 140 characters in a post and so Facebook posts that are over 140 characters don’t show up very nicely on Twitter. In addition, people on social media are looking for genuine engagement. These kind of posts come off as robotic and the likelihood is you will be unfollowed.
Social media is a powerful marketing tool but to achieve your goals, it has to be done correctly. Having your accounts linked in this way might seem like a fantastic time-saving opportunity for you, but, user demographics, behaviour, consumption of information, structure of posts, and the ways in which fans and followers engage vary dramatically across social media platforms. The key to success when using social media to market your business is authenticity and engagement and linking your accounts simply doesn’t allow this.
Okay, so how do I unlink social media accounts then?
This depends on how you linked the accounts in the first place.
To stop Facebook posts from appearing on Twitter:
visit: https://www.facebook.com/twitter and click on the link that says ‘unlink from Twitter’.
To stop Tweets appearing on your Facebook Page:
Log in to Twitter, click your profile image on the menu bar and then click ‘Settings and Privacy’.
Select ‘Apps’ from the menu on the left hand side of the page. Uncheck ‘Post retweets to Facebook’. Uncheck ‘Post to My Facebook Profile’ to stop posting personal Facebook status updates. Uncheck ‘Post to My Facebook Page’ to stop posting to the for your business or organisation.
To stop sharing your Instagram posts to another social media platform:
Open the Instagram app and go to your profile. Tap (iOS) or (Android) in the top right of the screen.
Scroll down to ‘Settings’ and tap ‘Linked Accounts’, then the site’s name, then ‘Unlink’
So there you have it – how to unlink social media accounts. And now that you know why, as a business, it’s important to treat each platform individually, you’ll hopefully start to see more engagement too.